PlanFirst Success Story: City of Douglas

DCA’s PlanFirst program recognizes and rewards Georgia communities that clearly demonstrate an established pattern of successfully implementing their Local Comprehensive Plan. Our PlanFirst “Success Story” series highlights these cities and counties by sharing their incredible achievements. You can view all of the communities on our Story Map.

One opportunity listed in the 2018 City of Douglas Comprehensive Plan was to improve the gateway areas and leave a positive impression on visitors and residents, and those that are passing through, by way of elaborate signage. This opportunity led to two Community Work Program projects: “Construct the Final Gateway Sign on the South Entrance of town” and “Install Digital Signs for Gateway Signs.”

Completed in 2019, city officials have since put up three well-designed signs in the gateway areas. One of the signs includes a digital message board mounted to the back side. The signs are located along Highway 32 East, Highway 32 West, and Highway 441 North.

The design concept was a joint project between the City of Douglas, Georgia Department of Transportation, Landcore Engineering, Savannah College of Art and Design, and local sign company Moore Than Graphics.

This gateway signage project has created a sense of place and quality. Motorists entering and exiting Douglas via the major thoroughfares are greeted by beautiful signs and landscaping. The project draws the attention of visitors but without creating a distraction or traffic hazard, conveys the community’s image, and helps it to stand out from others.

Due to these benefits, the project has received broad support from the community’s residents, leaders, and business owners. The cost for the signs totals $72,380, which was supported by SPLOST funds.